Kansas City, KS - Sporting Kansas City have announced that they will develop and sell a cologne and perfume that represents the Sporting brand.

The cologne will be made with the odor of brisket, a small amount of reprocessed hops from a Boulevard Brewing lager and the pure concentrated essence of Jimmy Nielsen’s sweat. The sweat was collected from the grass after the Sporting Kansas City victory in the 2013 Major League Soccer (MLS) Cup.

Jill Granderson, a senior vice president for Sporting KC, spoke about the new Sporting fragrance division to TNN. “Sporting Kansas City wants to vertically integrate all the departments that we have with our flagship soccer team. The new Sporting Fragrance line will allow us to combine the efforts of our players, local Kansas City businesses, as well as fragrant herbs and essential oils. We will have cologne with the sweat of Jimmy Nielsen, Roger Espinoza and Dom Dwyer. The Dwyer cologne will have a liberal splash of HP Sauce to give a British aroma to the scent.”

Sporting Kansas City Fragrance, Parfum de Sport-ing, will be on sale at Sporting Park during the opening week Major League Soccer festivities.