NEW YORK - A coordinated and expensive advertising campaign by soccer blog Bulls-on-Parade.blogspot.ca.net netted a massive increase of two readers shattering the previous record of 1 reader, set the previous month.
"We put a concentrated effort forth on Facebook and Twitter," stated director of advertising, writing, marketing, podcasting, website design, editing, mail, news aggregation, tweeting, facebooking, and deciding when to eventually kill the blog in a long winded post that no one really reads, Kwame Burrows.
"We bought a targeted advertising package that spread our message out to thousands of people who have no real interest in our site and scrolled past the advertisement so they could read the quasi-racist rantings of their uncle on a fake news post about how Obama is turning underwear for the US Army into a ISIS recruiting method."
According to the creators of the soccer website, Bulls-On-Parade.blogspot.ca.net was designed to be the place for long form, uncensored journalism that explored the boundaries of life, art, culture and soccer.
Currently, the site still displays the two rants solicited from Red Bulls fans after Mike Petke was fired and an update about the scoring prowess of Bradley Wright-Phillips.
"It's only a matter of time before our advertising campaign generates the crowd of readers a site like this deserves," stated Burrows. "We are just one good article about Sacha Kljestan away from breaking this thing."
The Nutmeg News will have more on this website as the creators debate shutting it down or keeping it alive.